Troy McNair Sr. + Maurice “Mo” Henderson — The Business of Contemporary Culture™

Boardroom
Meets
Culture.

Troy and Mo are bridging the gap between corporate strategy and cultural authenticity for the world’s most influential brands.

Troy and Mo seated together in front of the red velvet crowned lion
THE FOUNDERS: MO HENDERSON + TROY MCNAIR

Troy + Mo

Def JamSonyWarner Bros.DisneyFull Sail UniversityJPMorgan ChaseBank of AmericaVyStar Credit UnionAmeris BankKIPP JacksonvilleDef JamSonyWarner Bros.DisneyFull Sail UniversityJPMorgan ChaseBank of AmericaVyStar Credit UnionAmeris BankKIPP Jacksonville
The Big Idea

Culture isn’t a demographic — it’s an operating system.

Organizations spend millions trying to reach communities they don’t fully understand. The problem isn’t always their product. It isn’t always their mission. And it isn’t always their budget. Sometimes they simply don’t understand the audience.

We don’t just study culture. We’ve built businesses inside it. Marketed to it. Created platforms around it. Produced experiences for it. And built communities through it.

The Operating System
Troy McNair Sr., portrait in a black camo suit in the boardroom

Troy McNair Sr.

Entrepreneur. Marketing Executive. Cultural Strategist. Ecosystem Builder.

Troy’s career has moved across entertainment, artist management, marketing, entrepreneurship, media, community development and experiential programming — including work connected to Def Jam, Disney and artist management. His approach to marketing starts with something many traditional campaigns miss: culture.

Brand Strategy • Cultural Marketing • Entrepreneurship • Experiential Marketing • Community Engagement • Partnerships • Conference Development

Maurice 'Mo' Henderson, portrait in a denim jacket

Maurice “Mo” Henderson

Entertainment Executive. Entrepreneur. Strategist. Culture Builder.

Mo brings more than two decades spanning entertainment, music, education, entrepreneurship and cultural programming — with relationships across the entertainment ecosystem, including Sony, Warner Bros. and Full Sail University. His entrepreneurial work extends into business development, education and community-centered platforms.

Cultural Programming • Business Development • Education • Community Engagement • Entertainment Strategy

Troy and Mo in dark suits with white and crimson stoles on the PS27 red carpet

PS27 — suits on, stoles on

Street-level cultural understanding + executive-level business strategy.

Conversations that move rooms.

Available individually or together

Keynotes • Fireside Chats • Executive Conversations • Panels • Workshops • Leadership Retreats • Universities • Corporate Events • Conferences

Troy McNair Sr. speaking on stage with a microphone
TROY MCNAIR — ON STAGE AT THE THINK BOLD FESTIVAL
Maurice 'Mo' Henderson speaking on stage with a microphone
MO HENDERSON — ON STAGE AT THE THINK BOLD FESTIVAL
Troy and Mo in the TV studio during a Think Bold Festival interview
Think Bold Festival — live from the studio

Signature Format

Two Chairs. 
One Conversation.™

Troy + Mo. No podium. No traditional keynote. A candid conversation about business, culture, entrepreneurship, music, money, failure, relationships, ownership — and building something from nothing. The signature university and conference format.

Signature Talks

Available for booking
01

The Business of Contemporary Culture™

Keynote
02

Culture Is Currency™

Keynote
03

From Idea to Ecosystem™

Fireside Chat
04

Build It Before They Believe It™

Workshop
05

Own the Platform™

Executive Conversation
06

The Relationship Economy™

Leadership Retreat
Consulting

Bring us into the room.

Speaking gets you into the building. Consulting keeps you in the building.

01

Cultural Intelligence

Who are you trying to reach? What matters to them? What influences them? What does your organization look and sound like from their perspective?

02

Brand + Marketing Strategy

Culture-first philosophy behind GMG's work — rethinking messaging, storytelling, media, experiential marketing and community activation.

03

Education + Enrollment Marketing

Helping educational institutions compete for attention and enrollment with culture-led marketing. 9.7M+ media impressions and counting.

04

Youth + Next-Generation Engagement

Cities, schools, nonprofits and corporations — programming young people actually want to participate in. All Access DECODED is the proof.

05

Workforce + Talent Engagement

Helping employers rethink recruitment, workforce engagement and how career opportunities are presented to emerging talent. Think Bold Workforce Draft™.

06

Entrepreneurship Ecosystems

Helping cities, banks, chambers and economic-development organizations connect entrepreneurs with capital, education, networks and opportunity.

07

Conference + Experience Strategy

You aren't hiring people who attended conferences. You're hiring people who built one. Conferences, summits, community experiences, activations.

Our Work

We don’t just talk about building platforms. We build them.

A packed Think Bold panel with a full seated audience
THINK BOLD FESTIVAL & CONFERENCE — FIRESIDE CHAT WITH EARN YOUR LEISURE (TROY MILLINGS & RASHAD BILAL)
Mo speaking with a microphone at B.E.S.T. Bootcamp in the loft studio
B.E.S.T. BOOTCAMP — Q&A WITH TROY
A seated panel conversation at B.E.S.T. Bootcamp
B.E.S.T. Bootcamp — the conversation
Conference

Think Bold Festival & Conference

Entrepreneurship, culture, workforce and innovation — a flagship gathering built from an idea.

Agency

GMG Marketing

Culture-led strategy, marketing, branding and experiential campaigns.

Youth

Think Bold All Access

Youth opportunity, education and exposure.

Program

All Access DECODED

AI, entrepreneurship, financial literacy, leadership, careers and creativity.

Bootcamp

BEST Bootcamp

Long-term entrepreneurship development for emerging business owners.

Media

Bold Magazine

Media and storytelling centered around business, culture and people doing bold work.

Media

Bold Podcast

Conversations with entrepreneurs, leaders and cultural voices.

Technology

Keynoova

Technology, housing and pathways toward ownership.

Recognition

Think Bold Honors

Recognizing leadership, entrepreneurship and community impact.

Community

Think Bold Mini

Taking conversations, resources and opportunity directly into communities.

The Think Bold Method™

01Culture

Understand people before developing the solution.

02Identity

Help people see themselves inside the opportunity.

03Access

Remove barriers between communities and resources.

04Skills

Give people practical tools.

05Ownership

Move people from participation toward economic ownership.

06Scale

Build sustainable systems instead of one-time events.

Inspiration → Infrastructure → Impact.

9.7M+

Estimated media impressions & traffic exposures

4.79M+

Documented digital impressions

1.58M+

Social impressions

25,800+

Social link clicks

Recognition

Named among the finalists.

Troy McNair Sr. and Maurice “Mo” Henderson, co-founders of Think Bold, named among the PS27 Foundation award finalists — displayed for every guest walking in.

Digital kiosk reading “Meet the Award Finalists — Maurice Henderson, Co-Founder, Think Bold”Digital kiosk reading “Meet the Award Finalists — Troy McNair, Co-Founder, Think Bold”

PS27 Foundation — “Meet the Award Finalists,” on display

We work with organizations ready to think differently.

01

Corporations trying to reach changing consumer and workforce audiences.

02

Cities & Government Agencies trying to engage communities, entrepreneurs and young people.

03

Universities & Colleges looking for powerful entrepreneurship, culture and leadership programming.

04

K-12 & Charter Schools looking to strengthen brand awareness, enrollment and family engagement.

05

Banks & Financial Institutions seeking stronger small-business and community engagement.

06

Workforce Organizations trying to attract and connect emerging talent.

07

Nonprofits & Foundations designing initiatives intended to create measurable community impact.

08

Conferences & Associations looking for speakers who bring something beyond a motivational speech.

The Call

What are you trying to build?

Maybe your organization needs to reach a community differently. Maybe your brand needs cultural relevance. Maybe your city needs a new entrepreneurship strategy. Maybe your university needs a conversation students will actually attend. Bring Troy + Mo into the room.

Speaking EngagementsExecutive Strategy SessionsConsulting EngagementsWorkshopsConference DevelopmentCultural StrategyCommunity + Workforce Activations